India’s Most Preferred Initiative

Informa Markets in India will once again give to the industry Country’s India’s Most Preferred Jewellers. This initiative will be carried out by with consumer research agencies to not only give to the industry & the world its most preferred brands but also back it with solid independent research

The agency will conduct a due diligence process which will comprise of Desk research & Primary research comprising of consumer based independent surveys.

The consumer survey is conducted in over 24 cities across India among the respondent profile of 80% Female & 20% Male from SEC A1 & A2 which have an annual household income of INR 12 Lakh or more.

Only the jewellers who are finalised based on research will have an exclusive opportunity to license the logo unit of ‘India’s Most Preferred’ for a period of 1 year.

Key Selection Criterias

Customer Perference
in the defined SEC
Trust Factor
Collection Focus
& Range of Products

Proud &
Service Quality
Overall Brand
Recognition & Recall

Advantages of Associating with India’s Most Preferred Brand

Position yourself as consumers preferred Jeweller

Get recognised as the most preferred jeweller in presence of Industry leaders & wide range of focused audience digitally

Logo license to use it for one year on all marketing collaterals

Opportunity to garner more mileage through digital Media


Leaders from
Jewellery Industry

Leading Jewellery



Members of
the Ministry

Reasons to Attend

Review latest best
business practices

Witnessing the industry
leaders being honoured

Networking with the
industry leaders

Insights & visions of
the industry stalwarts