Informa Markets in India will once again give to the industry Country’s India’s Most Preferred Jewellers. This initiative will be carried out by with consumer research agencies to not only give to the industry & the world its most preferred brands but also back it with solid independent research
The agency will conduct a due diligence process which will comprise of Desk research & Primary research comprising of consumer based independent surveys.
The consumer survey is conducted in over 24 cities across India among the respondent profile of 80% Female & 20% Male from SEC A1 & A2 which have an annual household income of INR 12 Lakh or more.
Only the jewellers who are finalised based on research will have an exclusive opportunity to license the logo unit of ‘India’s Most Preferred’ for a period of 1 year.