What is India’s Most Preferred

India’s Most Preferred Initiative - UBM India will give to the industry the top 100 country’s most preferred Jewellers.


This initiative will be carried out in association with MRSS to not only give to the industry & the world its most preferred brands but also back it with solid independent research. UBM India along with MRSS will conduct a due diligence process which will comprise of Desk research & Primary research comprising of consumer based independent surveys.


MRSS is the only Market Research company in the space in India listed on BSE SME Exchange – greater vision, greater commitment!


The consumer survey is conducted in over 24 cities across India among the respondent profile of 80% Female & 20% Male from SEC A1 & A2 which have an annual household income of INR 12 Lakh or more.


Only the jewellers who are finalised based on research will have an exclusive opportunity to license the logo unit of ‘India’s Most Preferred’ for a period of 2 years.